Charissa Coate Sprinkle It by Charissa Coate, hardcover

I wrote a book!

I need your help to Sprinkle It into the world! Or at least 50 states by January 11th. Let's go!

The Sprinkle It Card, front and back

The book is called Sprinkle It. It's for the ones who are stuck and the ones who are too busy to breathe. Whether your problem is too much momentum or not enough, the answer is the same and the action is Sprinkle It. It comes out January 11, 2027.

Here's the game!

I've printed thousands of little Sprinkle It Cards. My people (that's you) leave them wherever they go: the tip tray at dinner, the coffee-shop bulletin board, a hotel lobby, an airport gate, a Little Free Library, the salon. When a stranger finds one and scans it, their state or country lights up on a live map. The goal: all 50 states before launch day.

Your mission

Sprinkle the cards.

I mail you cards to sprinkle. Leave a few wherever you go: around town, on work trips, and especially over Thanksgiving and Christmas. The book comes out in January, so holiday travel is our whole sprinkling season: airports, rest stops, the in-laws' diner, the cousins' town. Snap a photo now and then, post it on Instagram with #SprinkleItSquad and tag @_sprinkle_it. Then watch the map light up as your cards get found.

Goal: all 50 states by January 11 Tag @_sprinkle_it #SprinkleItSquad
Count me in

How the card thing works

Little cards, big map.

  1. 1

    Leave a card. You don't have to talk to anyone or explain a thing. Just find creative (and legal) places to tuck one: the tip tray, a coffee-shop board, a hotel lobby, a Little Free Library. Airports are gold, because everyone there is headed somewhere else. Skip mailboxes (federal thing) and windshields (littering). If you want to leave a stack in a shop, a quick ask at the counter is all it takes.

  2. 2

    Someone scans it. They land on a page about the book that asks one question: where did you find this?

  3. 3

    That state (or country) lights up on the Sprinkle It Map at SprinkleItBook.com, and we all get to watch the country fill in together. Thanksgiving travel is prime sprinkling season: airports, rest stops, the in-laws' favorite diner.

An example of the map. See the live map

Fifty states. A few thousand little cards sprinkled.
A million thanks! I couldn't do this alone!

Let's light up the whole map! THANK YOU! THANK YOU! THANK YOU!

Charissa

Count me in

Where do I send your cards?

Your address only goes to me and nobody else.